Search Engine Optimization (SEO) has been around since the mid 90’s. In the last five years it has increased in popularity. Why? It places a website in a position to be seen by more people, thus potentially leading to more success (i.e. online sales, exposure, etc).

The Difference Between On-Page SEO and Off-Page SEO

We could conclude this article right now and it would be quite obvious that SEO is important and should be implemented by anyone and everyone. Don’t get ahead of yourself just yet. Let’s look a little a more in depth at SEO dofollow backlinks.

SEO Defined

SEO is the process of optimizing a website in order to increase its overall page ranking with search engines like Google, Bing, Yahoo!, MSN, and so on. The goal is to increase quality traffic to a website based on keywords (search terms). Let’s use a landscaping company for an example. We’ll call the company ABC Landscaping.

ABC Landscaping is located in Houston, TX. This is just a guess but I would imagine that there are 1000’s of landscaping services in Houston, TX. In fact, Google retrieved 261,000 results when I searched for “landscaping services Houston TX”.

In this case, the goal of SEO would be to improve the placement of ABC Landscaping when a user searched for specific keywords, like “landscaping services Houston TX”. The perfect situation would be if ABC Landscaping was the very first result, or, at the very least, was on the first page of results. Is this possible? Well, it depends. Let’s look a little deeper into SEO.

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