Marketing your company means utilizing all aspects of marketing strategies which should include an solid email marketing campaign. You should also include Social Media Marketing, Article Marketing, Pay Per Click Marketing, and even Free Marketing. Since you have to take one step at a time, let’s begin by learning all that we can about free email marketing and how to create an effective campaign that increases your websites’ profit.
Keep the important aspects of your email marketing messages “above the fold.” This “fold” refers to the area that is previewed before you have to start scrolling down the page to read the entire message. Anything that is important should be arranged with this “fold” in mind. Many readers use these to preview a message before deciding to open it Email1and1. Try and keep anything important within this area so that they don’t have to scroll to find it.
To get the most out of each email that you send, try to focus each one on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the email. Give them a call to action that is clear, and that they can easily respond to.
TIP! if you run out of ideas for your email marketing campaign, try allowing your customers to assist you. Do things like write down questions that you receive from customers.
The more descriptive you make your text links, the better chance you have of inviting a click. For example, a link that reads More information isn’t as descriptive as a link that reads Download the 50 page catalog. When creating image links, the best practice is to include some text in the image inviting the click and explaining what the image link points to. Some images are intuitive as links so text isn’t necessary. Examples include pictures of products that link to more information about the product, company logos pointing to the homepage of a website, audio icons such as a Play button that looks like a speaker, or screenshots of videos pointing to a streaming video file.
Email marketing is all about building relationships with those on your list first. If this is not your Agenda when it comes time for you to make an offer to buy, the response is likely to be very poor. Or worst you could have people un-subscribe from your list. The purpose of email marketing is provide your readers with valuable content about a particular subject matter. Here is how you can add value to your emails, provide information about products and services, tips and advice, instructions and directions or facts and research.When using entertaining, include humor and engaging stories, again about your product or service.
When it comes to sending your list offers there a few things you need to be aware of. Offers are incentives help your prospects overcome purchase hesitation and avoidance. You need to know your clients. Some people will love to hear about discounts because they like to save money, and on the other hand some people can associate discounts as cheap and nasty. This is where you need to monitor your email tracking data, and once you have established what your prospects value, you can then divide them into groups. This will allow you to marketing different types of products and services based on your established groups.
Here are some great tips for offers included in your email marketing campaigns.
1. Coupons are great, they can be printed off, or shown on a mobile device. Use mail merge to include your prospects name on the coupon.
2. Give aways are great for free give aways, products or services in exchange for information.
Every email should contain a “Call To Action” telling your prospects what you want them to do. “Click here” is a big no, no. Be more descriptive like: Watch this video, print this document, download this pdf. You can also include several “Call To Action” within the one email.
Now having a great “Call To Action” is going to be of no benefit if your email isn’t going to be opened in the first place, in order to succeed in your open rate you need to have a from line. So people can identify with who the email is from. Now it is just as critical to have a great subject line, here you need to use words or word phrases which describes the benefit of the email. Try to not make it too long. It can be difficult to come up with a new subject line, this really is about test and measuring.
In order to interact further with your reader you can also use Social Media which will allow your emails to be sent to Facebook, Twitter, LinkedIn, get shared and like or be rated.
Let’s also not forget about mobile devices. More and more people are using mobile devices to read email. Most people never leave the house without keys, wallet or mobile phone. Just remember the design of your email should be suitable for all devices including tablets as well.
Generally speaking most people reading email on a mobile device are sorting through. Checking what to read, what to save or what to delete. The more useful your email is on a mobile context, the more likely it is to be opened. Another thing to consider is how the email will look and function on a mobile device. Smartphones have much smaller screens than computers and it’s often frustrating for people to scroll around to find links, text, and images. The most effective mobile email designs take advantage of the upper-left portion of the email. That’s because most mobile devices either display emails beginning with the upper-left portion of the email, or they display the whole width of the email on the screen, requiring the recipient to zoom and scroll to specific sections of the email.