When: You own a business that needs to have an online presence. You are just beginning to build a site, and are in need of an SEO agency to increase online visibility. You are hiring SEO services to assist you in increasing your search engine rankings for specific key phrases or a more general theme. Perhaps you are an experienced business owner who needs help with your PPC campaigns, or you are an individual looking for professional SEO services for your personal website.
Who: A professional SEO agency can benefit your company in many ways. For example, an experienced group will have established internal tools for tracking, optimization, analytics, and reporting. This is far different than what you have at your current organization. Your current employees may be able to do basic tracking, but they will most likely not understand the nuances of tracking and analytics.
What: An SEO agency will understand the technical aspects of search engine optimization, but not marketing strategy. In other words, if you are an ecommerce company, you want to focus on offering the most relevant product to your customers. On the other hand, if you have an information business, you probably have a product that solves a problem for your customers. As such, your focus should be on offering your customers solutions to their problems. Therefore, SEO services that understand marketing strategy are rarely competent at developing an appropriate strategy.
How: If you own a small business, consider working with a smaller agency, as opposed to a larger one. Generally, a small firm can provide a more personalized service package. They also understand how to effectively manage and optimize your website. However, larger agencies typically have more analytical tools available to them and may be capable of creating custom solutions to meet your business needs. Ultimately, the right SEO service packages for your business needs should include the necessary analysis, strategy, testing, monitoring, and optimization.
Why: Even if you do have very good SEO knowledge yourself, it is often necessary to contract a professional agency to handle all aspects of your online marketing efforts. Without a solid plan, your website may actually see an increase in traffic, while sales may decrease. Conversely, without traffic and rankings, your site may fail entirely. Thus, it is important to work with an experienced SEO agency that can create effective strategies for both these ends. A professional agency will also be able to ensure that your website and your business are appropriately optimized.
Goals: An SEO agency should be able to work with you to define your goals and what you hope to achieve. In some cases, these goals are specific and may even be included in the SEO proposal. In other cases, you may simply be looking for the basics such as increasing traffic and rankings, whereas other people may be hoping for more SEO action or even premium positioning. Regardless, the goal is to define the results you are hoping to achieve. If you are not sure about your goals, an SEO consultant can help you in this process by helping you define and measure these goals.
Analytics: Many companies overlook the importance of having an SEO consultant performs an in-depth search rankings and content analysis. This task is actually very time consuming, especially for smaller businesses that don’t have the budget to hire a full-time employee to perform this analysis. The result of the analysis is often inaccurate, outdated, or even fake information. Therefore, it is vital to contract a professional SEO agency that can conduct an in-depth content analysis of your website and use this information to ensure that you reach and exceed your marketing goals.
User Experience: User experience is another important factor that many businesses overlook when planning their optimization strategy. The importance of user experience should never be underestimated. The way in which a user experiences a website is extremely important to improving search rankings and organic traffic. A great SEO agency will have the expertise and resources to optimize your website so that your end user does not encounter any negative user experience. This could include anything from copy-writing to off-page optimization.